After the race, runners were emailed the Cheer Cards created for them. More than 70,000 Cheer Cards were created in the app-46,000 on race day alone-and 17,200 unique runners were tagged in Cheer Cards. Top-tracked runners were each tracked by more than 10,000 users.Īlso new this year were digital cheer cards, inspired by the new TCS New York City Marathon marketing campaign, “It Will Move You.” The cards’ simple design allowed users to customize each Cheer Card by adding personal photos, along with text and stickers that matched the creative assets used throughout the campaign. Of the 51,237 runners who started the race, 99% were tracked using either the app or. For the first time in 2017, users could track an unlimited number of runners. To better serve this target audience, improvements were made to existing features such as runner tracking. The app was primarily designed to assist and engage runners and spectators and its benefits are realized both nationally and around the globe. The iOS version of the app was ranked as the ‘#1 free sports app’ and ‘#1 free app’ in the Apple Store on race day for the third consecutive year.
In 2017, the official race app was downloaded a record 334,000 times (most ever for any marathon), up from 317,000 downloads in 2016. TCS created the event’s app (available internationally for android and iOS). Tata Consultancy Services (TCS) is the Title and Technology Sponsor for the TCS New York City (NYC) Marathon it’s also the premier, year-round partner of New York Road Runners (NYRR), the event organizer.
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